rhishja

Are you still using telemarketing, cold-calling, unsolicited mass mailings, and other traditional advertising methods to “shout” at prospective clients and customers?

Well, guess what — there’s a better way.

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Comments Off | In: Blogging tips, Freelancing, Marketing, etc., Small Business | tags: blogging, content marketing, online marketing, san francisco bay area, small business marketing, social media marketing. | #

It’s a blog post! It’s an eBook! It’s a video! It’s … repackaged content and it’s the cornerstone of attracting an audience to your blog, which ultimately generates more business.

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Comments Off | In: Blogging tips, Freelancing, Marketing, etc., Small Business, Workplace | tags: content ideas, content marketing, online content, online marketing, repackage content, repurpose content, small business marketing. | #

Do you enjoy reading about new ideas? I certainly do! I am especially attracted to books that challenge “business as usual” and I thought it would be fun to share ten of my favorites.

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2 Comments | In: Books, Freelancing, Gurus, Marketing, etc., Small Business, Workplace | tags: business book list, David Meerman Scott, Funky Business, marketing books, Seth Godin, Tom Peters, top marketing authors. | #

Today, we’re going to take a look at three common misconceptions held by some small business owners and freelancers about the idea of “brands.” I will also suggest a few first steps for moving past these misconceptions.

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Welcome to rhishja.com! I’m Rhishja Cota-Larson.

I’m a blogger and content developer/curator, with a background in marketing and graphic design.

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Comments Off | In: Announcements, Blogging tips, Freelancing, Small Business, Workplace | tags: blogging, content curating, content development, marketing. | #